We use Google Analytics to understand visits, rental browsing, checkout activity and confirmed bookings. Google Ads uses eligible purchase measurement to help us understand which campaigns lead to bookings. Measurement can include pages viewed, browser and device information, referral and campaign details, cookie or session identifiers, rental items, a transaction reference and booking value. For visitors identified as being in the United States, measurement can start without a popup unless you opt out or send Global Privacy Control. Outside the United States, or when we cannot identify the country, optional measurement waits for your choice. Personalized advertising stays off. Meta tracking is not enabled as part of this setup.

The browsing country is checked using a local DB-IP country database. This does not send visitor IP addresses to DB-IP and does not change our delivery service area. Credit: IP Geolocation by DB-IP (https://db-ip.com/).

Google Analytics uses first-party _ga and _ga_* cookies to distinguish visitors and sessions; its default cookie lifetime is up to two years, subject to browser limits and settings. SRS remembers your measurement choices and privacy preference for up to 180 days, keeps a measurement-session identifier and US measurement eligibility receipt for up to 30 minutes, and can keep referral campaign parameters for up to 30 days. Essential cart, login and payment storage follows its own operational settings.

How Google uses information · Google Analytics cookie settings